Browse Items (94 total)
- Collection: Vol. 5 No. 3 (2024)
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MediatingCustomerEngagementBasedonContentMarketing and Product Variety on Purchace Intention
This study investigated the role of content marketing and product variety on purchase decisions through customer engagement. The study was executed on the customers of local Indonesian footwear, namely Noosa Official, the MSME …
Factors that Influence the Decision to Choose Consumer Credit at PT BPR Baturaja (Perseroda) With Age as a Moderating Variable
As individuals age, they typically acquire more financial obligations, such as funding their children's education or planning for retirement, which can impact their decision to utilize consumer credit. This study aims to investigate the…
Analyzing Firm Performance: The Influence of Enterprise Risk Management, Investment Decisions, and ESG Aspects in ASEAN-5 Non Financial Firms
This study aims to examine theeffectof Enterprise Risk Management (Advanced level of ERM) and Investment Decisions on firm performance, with the moderating role of environmental, social and governance (ESG) factors in ASEAN-5 non-financial firms.…
Impact Analysis of National Assignment Projects (PSN) on State-Owned Construction Enterprises As Project Assignment Recipients(A Case Study on The Assignment osf State-Owned Construction Enterprises For The Period 2014-2022)
This research aims to assess the impact on two main aspects: profitability performance and solvency performance of construction state-owned enterprises (BUMNs). It evaluates changes in net profit and related profitability …
Implementation of QRIS: A Case Study of SMEsin Indonesia
After COVID-19, one of the most widely used payment methods for online purchases is the Indonesian Standard Quick Response Code (QRIS), particularly since Bank Indonesia has accepted it. Utilizing the Innovation Resistance Theory (IRT)…
Application of Big Data Technology in Financial Auditing: Challenges, Opportunities, and Implications for the Accounting Profession
The integration of Big Data technology in financial auditing has transformed traditional auditing practices, offering significant opportunities for enhancing audit quality and efficiency. This literature review examines …
The Influence of Halal Certification (Self-Declaration) on the Purchase Intention of MSME Food Products in Bandung
The halal product market has garnered significant attention worldwide. Consumers are increasingly cognizant of the importance of selecting products that adhere to the halal principles of the Islamic faith. Halal certification plays a…
Model Relationship Between Performance Criteria And The MostSignificant Accounting of Value-Based Criteria: Economic AddedValue (EVA)
Monetary patrons make informed decisions by assessing positive pointers that anassociationcouldshowfrom thispointforward,ratherthanrelyingaltogetheruponitsevidentexecution. Consequently, this assessment plans to explore the relationship…
The Influence of Product Variation and Product Quality on Consumer Loyalty with Consumer Satisfaction as an Intervening Variable in Hand-drawn Batik
Article on the influence of product variation and product quality on consumer loyalty with consumer satisfaction as an intervening variable in hand-drawn batik. The purpose of writing this article is to determine the influence of product variation…
The Impact of Private Consumption, Private Investment, and Foreign Capital Inflows on Economic Growth: A Cash Flow Accounting Approach in Indonesia
This study aims to analyze the influence of private consumption, private investment, and foreign direct investment on the economic growth of Indonesia using the cash flow accounting approach. A quantitative …