Browse Items (32 total)
- Collection: Vol 8, No 3 (2024) IJEBAR, VOL. 8, ISSUE 3, September 2024
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ENTREPRENEURIAL ORIENTATION AND MARKETING INNOVATION ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES
(SURVEY ON UMKM ACTORS IN KUNIGAN DISTRICT)
The phenomenon in this research is the market share, especially MSMEs inKuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This…
THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEMS (AIS), HUMAN CAPITAL, AND CUSTOMER CAPITAL ON SME PERFORMANCE IN PATI DISTRICT
SMEs are supporting the economy of the country, but there are still many obstacles faced by SME actors, one of which is access to information to examine the effect of accounting information systems, human capital, and customer capital on the…