Browse Items (32 total)
- Collection: Vol 8, No 3 (2024) IJEBAR, VOL. 8, ISSUE 3, September 2024
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UNRAVELING THE DRIVERS OF CUSTOMER LOYALTY IN SHOPEE INDONESIA: A META-ANALYSIS OF BRAND IMAGE, BRAND TRUST, E-SERVICE QUALITY, AND CUSTOMER SATISFACTION
This study aims to identify the factors influencing Shopee customer loyalty in Indonesia, focusing on brand image, brand trust, e-service, and customer satisfaction. The meta-analysis method is used to analyze the results of several relevant studies…
VILLAGE-OWNED BUSINESSES AS A STRATEGY TO ENHANCE THE LOCAL ECONOMY IN SEDAPURKLAGEN VILLAGE, GRESIK, EAST JAVA
The purpose of this research is to analyze the role and impact of BUMDes (Village-Owned Businesses) in enhancing the local economy of Sedapurklagen Village, Benjeng, Gresik, East Java, Indonesia. This field-based study utilizes triangulation…