Browse Items (82 total)
- Collection: VOL 6, NO 2 2022
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DIGITAL MARKETING CHANNELS IN MICRO, SMALL AND MEDIUM ENTERPRISES IN SURABAYA CITY
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This…
ENVIRONMENTAL AND ECONOMIC PERFORMANCE MEASUREMENT THROUGH GREEN SUPPLY CHAIN AND GREEN IN STORE MICRO, SMALL AND MEDIUM ENTERPRISES IN PROBOLINGGO CITY
Micro, Small and Medium Enterprises or MSMEs are a business group with a very large number in Indonesia. According to the Central Statistics Agency (BPS) the number of Micro, Small and Medium Enterprises (MSMEs) is 64,000,000 MSMEs and the City of…
EXAMINING MSME STRATEGIES IN THE CULINARY SECTOR TO
SURVIVE IN THE NEW NORMAL ERA
MSMEs in the culinary field must begin to adapt to digitalization if they want their businesses to survive and advance in this new normal era. This study aims to analyze the strategy of MSMEs in the culinary field to survive in the new normal era.…
THE EFFECT OF SOCIAL MEDIA MARKETING, PERCEIVED QUALITY
ON BRAND LOYALTY, WITH BRAND TRUST AS INTERVENING
VARIABLES
( Study on Tokopedia E-commerce in Yogayakarta)
Loyalty brand or faithfulness customer is draft important for many companies that can
bring many benefits for companies, such as purchase repeat and recommendation
brand the to others, who then could reduce cost marketing. Brand trust is…
bring many benefits for companies, such as purchase repeat and recommendation
brand the to others, who then could reduce cost marketing. Brand trust is…
THE EFFECT OF MARKETING COMMUNICATION STRATEGIES AND
SOCIAL MEDIA MARKETING ON BUYING DECISION WITH PERCEIVED
QUALITY AS INTERVENING VARIABLES IN SHOPEE APPLICATIONS
This study aims to determine how much influence the Marketing Communication
Strategy (MCS), Social Media Marketing (SMM), Perceived Quality (PQ) has on
the Buying Decision (BD) on the Shopee application. The population used in this
study are…
Strategy (MCS), Social Media Marketing (SMM), Perceived Quality (PQ) has on
the Buying Decision (BD) on the Shopee application. The population used in this
study are…
COMPARATIVE ANALYSIS OF FINANCIAL PERFORMANCE OF CONVENTIONAL BANKING WITH BANKING SHARIA USING THE CAMELS METHOD BEFORE AND DURING THE ECONOMIC RECESSION DUE TO THE COVID PANDEMIC – 19 YEAR 2020
This study aims to analyze the comparison of the performance of Islamic banking and conventional banks before and during the Covid 19 pandemic using CAMELS. Namely the financial statements used to measure the performance of conventional banks and…
CREATING SHARED VALUE: RELATIONALITY PERSPECTIVE
Creating shared value shows that the company is able to align the company's competitive policy, profit-oriented businesses, while improving the social and economic welfare of the communities where the company operates by incorporating social issues…
MSMEs IN INDONESIA DURING THE COVID-19 PANDEMIC REVIEW
BASED ON DARWIN'S THEORY
Indonesia is one of the countries experiencing the COVID-19 pandemic. The impact caused by the COVID-19 pandemic was felt for MSMEs, which previously in 2018 were a business group that experienced a significant increase. Changes in consumer behavior…
ANALYSIS OF DIFFERENCES IN FINANCIAL PERFORMANCE OF DOMESTIC
BANKS BEFORE AND AFTER ACQUISITIONS BY BANKS
FROM JAPAN AND KOREA
This research aims to determine the acquisition of the financial performance of
Korean Banks and Japanese Banks in Indonesia before and after the acquisition.
This research is carried out on companies in the banking industry originating
from Japan…
Korean Banks and Japanese Banks in Indonesia before and after the acquisition.
This research is carried out on companies in the banking industry originating
from Japan…
THE EFFECT OF ENVIRONMENTAL PERFORMANCE ON COMPANY FINANCIAL
PERFORMANCE WITH COMPANY SIZE AND GOOD CORPORATE
GOVERNANCE AS MODERATING VARIABLES
The purpose of this research is to determine the effect of environmental
performance on financial performance as proxied by net profit margin (NPM) by
adding good corporate governance and company size as moderating variables.
The population in…
performance on financial performance as proxied by net profit margin (NPM) by
adding good corporate governance and company size as moderating variables.
The population in…