Lack of knowledge of prospective customers about the ins and outs of the Islamic bank system has an impact on changes in interest in saving, which initially intended to save in Islamic banks changed to conventional banks. So far, prospective…
Numerous studies found mixed evidence on the effects of firm-related factors
toward the conditional distribution of TFP performance done in a crosscountry,
industry, and firm-level perspectives abroad. Unfortunately, there is
still relatively…
This research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This…
Micro, Small and Medium Enterprises or MSMEs are a business group with a very large number in Indonesia. According to the Central Statistics Agency (BPS) the number of Micro, Small and Medium Enterprises (MSMEs) is 64,000,000 MSMEs and the City of…
MSMEs in the culinary field must begin to adapt to digitalization if they want their businesses to survive and advance in this new normal era. This study aims to analyze the strategy of MSMEs in the culinary field to survive in the new normal era.…
Loyalty brand or faithfulness customer is draft important for many companies that can
bring many benefits for companies, such as purchase repeat and recommendation
brand the to others, who then could reduce cost marketing. Brand trust is…
This study aims to determine how much influence the Marketing Communication
Strategy (MCS), Social Media Marketing (SMM), Perceived Quality (PQ) has on
the Buying Decision (BD) on the Shopee application. The population used in this
study are…
This study aims to analyze the comparison of the performance of Islamic banking and conventional banks before and during the Covid 19 pandemic using CAMELS. Namely the financial statements used to measure the performance of conventional banks and…
Creating shared value shows that the company is able to align the company's competitive policy, profit-oriented businesses, while improving the social and economic welfare of the communities where the company operates by incorporating social issues…
Indonesia is one of the countries experiencing the COVID-19 pandemic. The impact caused by the COVID-19 pandemic was felt for MSMEs, which previously in 2018 were a business group that experienced a significant increase. Changes in consumer behavior…