Browse Items (8207 total)

Objective: In recent years, vlogging or a trending term, especially among YouTube viewers, has increasingly bombarded content on Google's video site. This study examines the antecedents and consequences of credibility and parasocial interactions on…

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.
Design/Methods/Approach: This study uses a purposive sampling technique to obtain a…

Objective: The objectives of this study are, first, to examine the direct relationship between OCB-I/O to work-family conflict; second, to examine the relationship between OCB-I/O to emotional exhaustion; third, to examine the mediating effect of…

Objective: The issue of Sustainable Entrepreneurship (SE) has attracted significant attention in recent years, aligning with the concerted global efforts to carry out the SDGs for 2030. Hence, this study aimed to analyze state of the art in SE…

Objective: Companies are realizing the potential of the online brand community to increase consumer relationships. Online Brand community keeps customers using the company's products through all community activities. This study investigates the…

Objective: Sharia pawning, or Rahn, is one of the Islamic financial products adopted by society to solve cash needs and have assets as collateral. Adoption of this product is limited in scholarly work. This study examines the effects of religiosity,…

Objective: This study aims to measure the performance of supply chain management at PT. Multi Anugrah Satu identifies supply chain management activities that require improvement and provides recommendations for improving performance strategies in…

Objective: This study aims to investigate two models that examine the role of employer branding in the relationship between work-life balance and employee retention in Generation Z workers.
Design/Methods/Approach: This study applied quantitative…

Objective: This study aims to identify waste and its causes in the production process and provide suggestions for improvement.
Design/Methods/Approach: The author uses a qualitative research method approach to obtain research data. The author…

Objective: This study aims to measure the performance of supply chain services using the Supply Chain Operation Reference (SCOR) Version 11.0 model in the events and travel industry.
Design/Methods/Approach: The Supply Chain Operation Reference…