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THE PURCHASE DECISION OF SAMSUNG BY GENERATION Z IN LAWEYAN DISTRICT VIEWED FROM LIFESTYLE, BRAND IMAGE AND BRAND AWARENESS
Among the many Samsung enthusiasts, one of them is Generation Z who was born in 1995-2010, now it is one of the generations that are constantly required to keep abreast of endless technological developments. Laweyan District as one of the areas in…
THE PURCHASE DECISION IN VIEW OF BRAND IMAGE, DESIGN AND DIVERSITY OF GLASSES PRODUCTS AT PRANOTO LAWEYAN OPTICS
The majority of individuals with vision difficulties prefer other solutions, primarily the use of glasses or contact lenses. The objective of the study is to investigate and analyze the impact of brand image, design, and product diversity on…
THE PURCHASE DECISION IN VIEW OF BRAND EQUITY, HEALTHY LIFESTYLE, AND BRAND AMBASSADOR (Study on Lemonilo Noodle Consumers in Pasar Kliwon Surakarta Sub-district)
The objective of this investigation is to explain the impact of brand equity, healthy lifestyle, and brand ambassador on decisions of purchasing Lemonilo Noodles in Pasar Kliwon Surakarta Sub-district. This research applied quantitative descriptive…
THE PRUDENT SOLUTION TO RECOVER THE ECONOMIC DOWNFALL
AS DEPIC TED IN LILLIAN HELLMAN’S THE LITTLE FOXES
The aims of this research is to describe the problem solution reflected in the drama „The Little Foxes‟ written by Lillian Hellman, especially dealing with the problems in the South of the United States and the awakening spirit following its economic…
THE PROFITABILITY, FIRM’S SIZE, DIVIDEND PAYOUT RATIO AND FIRM’S VALUE: CAPITAL STRUCTURE INTERVENTION
This research aims to investigate the influence of profitability, firm’s size, and dividend payout ratio
towards firm’s value with the capital structure as the intervening variable. The samples employed
were the manufacturing companies registered…
towards firm’s value with the capital structure as the intervening variable. The samples employed
were the manufacturing companies registered…
THE PROBLEM OF UNDERTAKING OF EDUCATION FIGHTERS
IN THE EDUCATION SYSTEM IN INDONESIA
Teachers or education fighters, especially honorary teachers in Indonesia do not yet have regulations. This causes honorary teachers to experience a sense of injustice in terms of income or income. As many as 48% of the total teacher populations are…
The prehospital paediatric emergency care burden managed by a public ambulance service in the Western Cape, South Africa
In the 87 457 cases, there was a similar distribution between the primary cases (50.7%) and interfacility transfers (49.3%). Most activations emanated from rural areas (47 980, 54.9%), with respiratory emergencies (30 934, 35.4%), non-cardiac pain…
THE PREFERENCES FOR HOUSING LOAN DEMAND IN INDONESIA BEFORE AND AFTER THE LOAN-TO-VALUE POLICY CHANGE
The high price of houses causes a person to not be able to buy a home. The way that someone can own a house is by taking advantage of the credit offers provided by the bank. A mcroprudential policy needed that aims to overcome financial system…
THE POWER OF INFLUENCE: HOW CELEBRITY ENDORSEMENT AND ONLINE REVIEWS SHAPE GEN Z'S PURCHASE INTENTION IN BEAUTY PRODUCTS
This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand…
The Potential of a Low-Cost Thermal Camera for Early Detection of Temperature Changes in Virus-Infected Chili Plants
One effect of viral infection on plant physiology is increased stomata closure so that the transpiration rate is low,whichin turn causes an increase in leaf temperature. Changes in plant leaf temperature can be measured by thermography using…