Women’s Preferences for Advertised Chemical Products vs. Natural Herbal Ingredients for Reproductive Organ Hygiene and Health
Dublin Core
Title
Women’s Preferences for Advertised Chemical Products vs. Natural Herbal Ingredients for Reproductive Organ Hygiene and Health
Subject
chemical-based
products, herbal
products, preference,
reproductive hygiene,
products, women of
reproductive age
products, herbal
products, preference,
reproductive hygiene,
products, women of
reproductive age
Description
Introduction: The comparison between advertised chemical-based products
and natural herbal ingredients largely depends on individual preferences,
cultural backgrounds, and personal experiences. This study aims to analyze
the extent to which advertisements and other factors influence women of
reproductive age's consumer preferences for chemical-based and herbal
hygiene products.
Methods: This study was a quantitative survey was conducted on 100 women
aged 15–45 years in Kepanjen, Blimbing, Singosari, and Dau, using a
stratified random sampling method. Data were collected via questionnaires
covering knowledge, product use, selection reasons, and satisfaction levels.
Descriptive analysis and Chi-Square (χ2) tests were applied to examine
relationships between information sources, product types, and satisfaction
levels.
Results: 70% of respondents used chemical-based products, mainly due to
advertising (45%), while 35% preferred herbal products for safety and
family tradition (60%). Respondents who obtained information from
advertisements were more likely to use chemical-based products (χ2 = 22.48,
p = 0.0041), whereas those consulting healthcare professionals preferred
herbal products (χ2 = 15.72, p = 0.028). A significant relationship was found
between product type and satisfaction level (χ2 = 9.00, p = 0.0111), with
users of herbal products reporting higher satisfaction. However, no
significant association was found between product type and side effects (χ2
= 5.63, p = 0.060), suggesting that other factors may influence side effects.
Conclusion: Although most women prefer chemical-based products due to
advertising, satisfaction levels are higher among users of herbal products.
and natural herbal ingredients largely depends on individual preferences,
cultural backgrounds, and personal experiences. This study aims to analyze
the extent to which advertisements and other factors influence women of
reproductive age's consumer preferences for chemical-based and herbal
hygiene products.
Methods: This study was a quantitative survey was conducted on 100 women
aged 15–45 years in Kepanjen, Blimbing, Singosari, and Dau, using a
stratified random sampling method. Data were collected via questionnaires
covering knowledge, product use, selection reasons, and satisfaction levels.
Descriptive analysis and Chi-Square (χ2) tests were applied to examine
relationships between information sources, product types, and satisfaction
levels.
Results: 70% of respondents used chemical-based products, mainly due to
advertising (45%), while 35% preferred herbal products for safety and
family tradition (60%). Respondents who obtained information from
advertisements were more likely to use chemical-based products (χ2 = 22.48,
p = 0.0041), whereas those consulting healthcare professionals preferred
herbal products (χ2 = 15.72, p = 0.028). A significant relationship was found
between product type and satisfaction level (χ2 = 9.00, p = 0.0111), with
users of herbal products reporting higher satisfaction. However, no
significant association was found between product type and side effects (χ2
= 5.63, p = 0.060), suggesting that other factors may influence side effects.
Conclusion: Although most women prefer chemical-based products due to
advertising, satisfaction levels are higher among users of herbal products.
Creator
Indah Mauludiyah1*, Miftakhul Mahfirah Ermadona2, Eva Inayatul faiza3, Riski
Akbarani4
Akbarani4
Source
https://doi.org/10.37363/bnr.2026.71543
Date
12 January 2026
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Indah Mauludiyah1*, Miftakhul Mahfirah Ermadona2, Eva Inayatul faiza3, Riski
Akbarani4, “Women’s Preferences for Advertised Chemical Products vs. Natural Herbal Ingredients for Reproductive Organ Hygiene and Health,” Repository Horizon University Indonesia, accessed April 11, 2026, https://repository.horizon.ac.id/items/show/12002.