Statement Pokok Periklanan Iklan Layanan Masyarakat Bahaya Stunting Di Kabupaten Pati Melalui Analisis Framing
Dublin Core
Title
Statement Pokok Periklanan Iklan Layanan Masyarakat Bahaya Stunting Di Kabupaten Pati Melalui Analisis Framing
Subject
framing analysis, Pati Regency, public service advertising, stunting
Description
Abstract. Stunting is a condition where a toddler's weight is smaller or his height is shorter than that of toddlers
his age. Stunting cases in Pati Regency still exist with a prevalence of 20.6% in 18 village loci. Stunting cases
that occur in Pati Regency are mostly caused by parents' wrong parenting patterns. If this problem is not
addressed immediately, it can result in children experiencing mental, psychomotor and intellectual disabilities,
and can affect the level of human resources in these fields. Therefore, the campaign needs to be carried out
through public service advertisements. The research method in this design is qualitative with data collection using
interviews and literature studies. The analytical method used is framing analysis which is used to find the main
statement of the advertisement. The results of this research are in the form of a basic advertising statement in the
form of an appeal to mothers with children in Pati district that they need to re-examine their hereditary beliefs. If
there are parenting beliefs that conflict with health theory, then the mother must have the courage to stop that parenting pattern.
his age. Stunting cases in Pati Regency still exist with a prevalence of 20.6% in 18 village loci. Stunting cases
that occur in Pati Regency are mostly caused by parents' wrong parenting patterns. If this problem is not
addressed immediately, it can result in children experiencing mental, psychomotor and intellectual disabilities,
and can affect the level of human resources in these fields. Therefore, the campaign needs to be carried out
through public service advertisements. The research method in this design is qualitative with data collection using
interviews and literature studies. The analytical method used is framing analysis which is used to find the main
statement of the advertisement. The results of this research are in the form of a basic advertising statement in the
form of an appeal to mothers with children in Pati district that they need to re-examine their hereditary beliefs. If
there are parenting beliefs that conflict with health theory, then the mother must have the courage to stop that parenting pattern.
Creator
Ali Muqoddas, Dwi Puji Prabowo, Abi Senoprabowo
Source
https://prosiding.arikesi.or.id/
Publisher
Asosiasi Riset Ilmu Kesehatan Indonesia
Date
Juni 2024
Contributor
Sri Wahyuni
Format
PDF
Language
English
Type
Text
Files
Citation
Ali Muqoddas, Dwi Puji Prabowo, Abi Senoprabowo, “Statement Pokok Periklanan Iklan Layanan Masyarakat Bahaya Stunting Di Kabupaten Pati Melalui Analisis Framing,” Repository Horizon University Indonesia, accessed April 13, 2026, https://repository.horizon.ac.id/items/show/12088.