Literature Review of Consumer Behavior: Customer Loyalty, Repeat Purchase and Purchase Interest

Literature Review of Consumer Behavior: Customer Loyalty, Repeat Purchase and Purchase Interest

Consumer Behavior, Customer Loyalty, Repeat Purchase, Purchase Interest

Consumer behavior in the current eraof disruption varies greatly. To see this, of course, it is necessary to conduct further analysis and research on current consumer behavior. In looking at consumer behavior, researchers take the variables of customer loyalty, repeat purchases, and buying interest. The researcher conducted a descriptive qualitative research method by obtaining data through the Google Scholar and Mendeley application as a reference. The results of this research are 1) customer loyalty is related to consumer behavior, 2) repeat purchases are related to consumer behavior, and 3) buying interest is related to consumer behavior

Joko Setyo Widodo

https://dinastipub.org/DIJEFA/article/view/1242/850

Universtias Guna Dharma Jakarta

10 May 2021

Joko Setyo Widodo

PDF

English

Text