PENGARUH LAYANAN PAYLATER DAN LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN PADA GENERASI MILENIAL DI KOTA YOGYAKARTA

PENGARUH LAYANAN PAYLATER DAN LITERASI KEUANGAN TERHADAP PERILAKU KEUANGAN PADA GENERASI MILENIAL DI KOTA YOGYAKARTA

paylater services, financial literacy, and financial behavior.

This research aims to determine the influence of paylater services and financial literacy on the financial behavior of the millennial generation in the city of Yogyakarta. The research method uses quantitative methods by carrying out multiple linear regression between the variables of paylater services and financial literacy on financial behavior. The sample for this research was 399 respondents who were determined by accidental sampling. This research concludes that the variables of paylater services and financial literacy have a significant positive on financial behavior both partially and simultaneously. The R2 value shows 0,411 or 41,1%. This explains that the financial behavior variable can be explained by 41,1% by the paylater service and financial literacy variables. The
implication the results of this research for the millennial generation are expected to be able to improve their financial behavior effectively and efficiently and be more responsible in managing finances.

Sulastiningsih, Muhammad Faiz Fernando

https://jurnal.stieww.ac.id/index.php/jrm/issue/view/71

STIE Widya Wiwaha

Juli 2024

Sri Wahyuni

Online ISSN : 2624-492X
Print ISSN : 2355-9381

PDF

Indonesian

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Jurnal Riset Manajemen STIE Widya Wiwaha 2024