Vol. 11 No. 2 (2024)

The objectives of this study are: (1) to examine the antecedents of brand love derived from the hedonic value of a product/service, consumer emotions, and brand attachment, and (2) to explore the role of consumer emotions, and brand attachment in…

Studi ini menganalisis keseimbangan kehidupan kerja karyawan terhadap niat keluar yang di mediasi oleh kepuasan kerja karyawan PT EPS Indonesia. Sampling terdiri dari 80 individu, menggunakan rumus Slovin. Data survei dianalisis dengan SmartPLS 3.…

The research was conducted to analyze the effect of product quality, price and E-WOM on Shopee
consumer purchasing decisions partially. The research method applied is quantitative. Sampling
using purposive sampling technique. The number of…

The objective of this study is to examine the impact of brand image, atmosphere, and price perception on customer satisfaction in relation to purchasing decisions. The research design employed is explanatory research through a quantitative approach.…

This research aims to determine the influence of paylater services and financial literacy on the financial behavior of the millennial generation in the city of Yogyakarta. The research method uses quantitative methods by carrying out multiple linear…

The research was conducted with the aim of: (1) to examine the effect of intellectual capital and GSCM on the performance of UMKM. (2) to examine the effect of GSCM as a mediating variable on the relationship between intellectual capital and MSME…

Penelitian yang dilaksanakan mempunyai tujuan untuk mengkaji hubungan antara antara gaya kepemimpinan transformasional dan budaya organisasional pada kinerja karyawan dengan
kepuasan kerja sebagai variabel mediasi dan komitmen organisasional…