Organic Food: The Factors Influencing Consumers' Purchasing Intention
Dublin Core
Title
Organic Food: The Factors Influencing Consumers' Purchasing Intention
Subject
Altruistic value, Attitude, Egoistic value, Organic food, Purchase intention
Description
Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. This study employs four variables to explain the phenomenon: purchasing intention toward organic food, altruistic value, egoistic value, and attitude toward organic products.
Design/Methods/Approach: This study employs a quantitative approach, using primary data collected through an online survey from a sample of 109 individuals. We use the convenience sampling method to collect the data. Furthermore, the regression analysis is performed with SPSS version 23.
Findings: The findings of this study highlighted that altruistic and egoistic values do not influence the intention to purchase organic food. Consumers' attitude has a significant influence on purchasing organic food. However, egoistic values and altruistic values do not influence purchasing intention.
Originality/Value: This research examines specific parameters determining consumers' purchasing behavior toward organic products. The model in this work is grounded with a few gaps that still need to be explored and have rarely been investigated in past studies.
Practical/Policy implication: The findings contribute an additional theoretical comprehensive to the organic food consumption literature. Moreover, these findings can be an asset to the practitioner in shaping successful marketing strategies to promote and develop organic food. This study can provide additional knowledge and a new perception of consumer behavior toward organic food.
Keywords: Altruistic value, Attitude, Egoistic value, Organic food, Purchase intention
Design/Methods/Approach: This study employs a quantitative approach, using primary data collected through an online survey from a sample of 109 individuals. We use the convenience sampling method to collect the data. Furthermore, the regression analysis is performed with SPSS version 23.
Findings: The findings of this study highlighted that altruistic and egoistic values do not influence the intention to purchase organic food. Consumers' attitude has a significant influence on purchasing organic food. However, egoistic values and altruistic values do not influence purchasing intention.
Originality/Value: This research examines specific parameters determining consumers' purchasing behavior toward organic products. The model in this work is grounded with a few gaps that still need to be explored and have rarely been investigated in past studies.
Practical/Policy implication: The findings contribute an additional theoretical comprehensive to the organic food consumption literature. Moreover, these findings can be an asset to the practitioner in shaping successful marketing strategies to promote and develop organic food. This study can provide additional knowledge and a new perception of consumer behavior toward organic food.
Keywords: Altruistic value, Attitude, Egoistic value, Organic food, Purchase intention
Creator
*Rakotoarisoa Maminiaina Heritiana Sedera1, Ronaldo Yolanda Putra2, Eka Kurnia Saputra3, Muhammad Ahmad Ali4
Source
https://e-journal.unair.ac.id/jmtt
Date
August 15, 2023
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
*Rakotoarisoa Maminiaina Heritiana Sedera1, Ronaldo Yolanda Putra2, Eka Kurnia Saputra3, Muhammad Ahmad Ali4, “Organic Food: The Factors Influencing Consumers' Purchasing Intention,” Repository Horizon University Indonesia, accessed December 11, 2024, https://repository.horizon.ac.id/items/show/5665.