PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN
Dublin Core
Title
PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN
Subject
individual interaction capability, relational interaction capability, emotional value cocreation, social value co-creation, market performance
Description
This study focuses on the role of Individual and Relational Interaction Capability in increasing
Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value CoCreation is one of the service organization's strategies in utilizing external resources from customers.
This strategy is crucial because the performance of service organizations is mostly determined by the
ability of the fronline staff who interact with customers during service meetings. This research
belongs to explanatory research with a population of beauty salon customers in Central Java. The
sample consisted of 203 customers, and it was determined using the purposive sampling technique.The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.
Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value CoCreation is one of the service organization's strategies in utilizing external resources from customers.
This strategy is crucial because the performance of service organizations is mostly determined by the
ability of the fronline staff who interact with customers during service meetings. This research
belongs to explanatory research with a population of beauty salon customers in Central Java. The
sample consisted of 203 customers, and it was determined using the purposive sampling technique.The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.
Creator
Ken Sudarti, Okky Wardhiani
Source
DOI : http://dx.doi.org/10.26418/jebik.v10i3.45790
Publisher
Univ. Tanjungpura
Date
28-12-2021
Contributor
Sri Wahyuni
Rights
P-ISSN : 2087-9954, E-ISSN : 2550-0066
Format
PDF
Language
Indonesian
Type
Text
Coverage
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) Univ. Tanjungpura 2021
Files
Collection
Citation
Ken Sudarti, Okky Wardhiani, “PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/5950.