Impact of Price, Risk and Shipping Insurance Claims on E-Commerce Gadgets Purchase Decisions
Dublin Core
Title
Impact of Price, Risk and Shipping Insurance Claims on E-Commerce Gadgets Purchase Decisions
Subject
Price, Risk, Insurance Claims, Purchase Decision
Description
When shopping for gadgets online, a person often feels worried if their shopping activity ends in fraud. Lack of confidence in online shopping is experienced by some consumers which makes them no longer want to buy gadgets on online shopping sites. The risk of buying a gadget in online shopping is huge. Starting from the risk of goods being damaged during shipment, theft,goods not arriving and much more. The aim of this study is to demonstrate the influence of the price, risk and claims of shipping insurance on the decision to buy gadgets in E-commerce. This research uses quantitative methods with double linear regressionanalysis. Research results show that prices influence purchasing decisions, risks influence purchase decisions, and insurance claims influence buying decisions
Creator
Rizka Afriani1, Nurul Jannah2, Budi Harianto3
Source
https://dinastipub.org/DIJEFA/article/view/2615/1730
Publisher
slamic State University of North Sumatra
Date
18May2024
Contributor
rizkaafriani624@gmail.com
Format
PDF
Language
English
Type
Text
Files
Collection
Citation
Rizka Afriani1, Nurul Jannah2, Budi Harianto3, “Impact of Price, Risk and Shipping Insurance Claims on E-Commerce Gadgets Purchase Decisions,” Repository Horizon University Indonesia, accessed March 12, 2025, https://repository.horizon.ac.id/items/show/6026.