PENGARUH LABEL HALAL, RELIGIUSITAS, DAN MARKETING SYARIAH
TERHADAP MINAT BELI SR12 HERBAL SKINCARE
(AREA PEMASARAN DI SUKOHARJO)

PENGARUH LABEL HALAL, RELIGIUSITAS, DAN MARKETING SYARIAH
TERHADAP MINAT BELI SR12 HERBAL SKINCARE
(AREA PEMASARAN DI SUKOHARJO)

Halal Label, Religiosity, Sharia Marketing, and Buying Interest

This study was conducted to examine whether there is a significant effect of halal
labels, religiosity, sharia marketing on interest in buying SR12 herbal skincare.
This study aims to identify and analyze halal labels, religiosity, sharia marketing
on buying interest. The research method used in this study is quantitative with
primary data sources originating from the distribution of questionnaires in the
city of Sukoharjo. The sampling technique is by using the slove in formula. The
data analysis methods are Validity Test, Reliability Test, Classical Assumption
Test, Multiple Linear Regression Test, F Test, t Test and Determination Test. The
results of this study using the t test (partial test) showed that the halal label
variable did not significantly affect buying interest in SR12 with a Sig value. of
0.999 > 0.05. while the religiosity variable with the value of Sig. of 0.008 < 0.05
and sharia marketing with a value of Sig. of 0.000 <0.05, which means a
significant influence on interest in sharia investment. The results of the F-test
(simultaneous test) show that the variables of halal label, religiosity, sharia
marketing have a significant influence on buying interest in SR12. Judging from
the value of the Adjusted R-square variable for halal labels, religiosity, and
sharia marketing together on buying interest in the city of Sukoharjo by 56.4%

Nurul Septianingsih1, Abdul Haris Romdhoni2, Umi Hani’in3

20 Desember 2021 623

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