PENGARUH DISTRIBUSI, PROMOSI DAN KUALITAS LAYANANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE SELAMA PANDEMI COVID-19
Dublin Core
Title
PENGARUH DISTRIBUSI, PROMOSI DAN KUALITAS LAYANANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE SELAMA PANDEMI COVID-19
Subject
Distribution, Promotion, Service quality and purchasing decisions
Description
App Annie’s Data in 2021 lists Indonesia as the world's most mobile-oriented region. One of the frequent accessed applications by smartphone is Shopee. This study aims to determine the influence of distribution, promotion and service-quality variable on
purchasing decision at Shopee during the covid-19 pandemic partially or simultaneously. The research method used quantitative. The data collection used questionnaire. The sample was 100 Shopee consumers. The results showed that distribution did not have
partial effect on purchasing decisions with a value of 0.696, promotion had a partial effect on purchasing decisions with a value of sig. 0.000, and service quality had a partial effect on purchasing decisions with a sig value. is 0.000. Among the three variables, promotion was the most dominant variable on purchasing decision.
purchasing decision at Shopee during the covid-19 pandemic partially or simultaneously. The research method used quantitative. The data collection used questionnaire. The sample was 100 Shopee consumers. The results showed that distribution did not have
partial effect on purchasing decisions with a value of 0.696, promotion had a partial effect on purchasing decisions with a value of sig. 0.000, and service quality had a partial effect on purchasing decisions with a sig value. is 0.000. Among the three variables, promotion was the most dominant variable on purchasing decision.
Creator
Lubna laila, Nita Fitriana
Source
https://stieww.ac.id/news/prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Publisher
STIE Widya Wiwaha
Date
18 Desember 2021
Contributor
Sri Wahyuni
Rights
ISBN: 978-623-99100-0-6
Format
PDF
Language
Indonesian
Type
Text
Coverage
prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Files
Citation
Lubna laila, Nita Fitriana, “PENGARUH DISTRIBUSI, PROMOSI DAN KUALITAS LAYANANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE SELAMA PANDEMI COVID-19,” Repository Horizon University Indonesia, accessed February 5, 2025, https://repository.horizon.ac.id/items/show/6632.