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PENGARUH DISTRIBUSI, PROMOSI DAN KUALITAS LAYANANAN TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP SHOPEE SELAMA PANDEMI COVID-19
App Annie’s Data in 2021 lists Indonesia as the world's most mobile-oriented region. One of the frequent accessed applications by smartphone is Shopee. This study aims to determine the influence of distribution, promotion and service-quality variable…
Pengaruh Kepercayaan Merek dan Promosi Terhadap Keputusan Pembelian Pelanggan pada Restoran Sederhana di Harbout Bay Batam
This study aimed to understand and analyze the influence of brand trust and promotion towards customer buying decision at ‘Sederhana Restaurant at Harbour Bay Batam. Brand trust is a set of thinking or other perception measurement to be computed for…
PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS KONSUMEN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA
This paper aims to investigate the effect of service quality, price, promotion, transaction security, and company loyalty on buying decision in Traveloka. This study uses multiple linear regression analysis. The sample uses in this study is 175 user…
PENGARUH HARGA, KUALITAS LAYANAN DAN PROGRAM PROMOSI TERHADAP KEPUTUSAN PEMBELIAN BERKELANJUTAN
This study examined the effect of price, service quality and promotion on sustainable purchasing decisions. The sample used was 60 respondents with the criteria of respondents who used Mamochi products in Yogyakarta. The data was collected using non…
Relevansi Konsep Marketing Mix dalam Keputusan Pembelian Konsumen
Penelitian ini bertujuan untuk menguji pengaruh faktor marketing mix yang meliputi variabel product, price, promotion, dan physical evidence terhadap keputusan pembelian konsumen pada
Mie Gacoan Jember. Desain penelitian yang digunakan adalah…
Mie Gacoan Jember. Desain penelitian yang digunakan adalah…