ANALISIS SWOT DALAM MENENTUKAN STRATEGI KEBERLANJUTAN USAHA DAPUR WARNA DI ERA NEW NORMAL
Dublin Core
Title
ANALISIS SWOT DALAM MENENTUKAN STRATEGI KEBERLANJUTAN USAHA DAPUR WARNA DI ERA NEW NORMAL
Subject
SWOT analysis, Strategy, business sustainability
Description
This Covid-19 pandemic conditions have a bad impact on business and economy, even business and economic uncertainty has become a very frightening specter for SMEs and almost all business sectors have received the negative impact of business uncertainty,
including some businesses that have stopped operating which eventually suppress economic growth. This research was kind of descriptive qualitative research. Data collecting by interview, observation and documentation techniques. Analysis conducted
by describe the business sustainability strategy of dapur warna in new normal era by SWOT analysis. Strategies that Dapur Warna have to take in this new normal era such as doing promotions on social media, holding events and still adhering to health protocols
by taking advantage of convenience and security location in the Dapur Warna and providing varied and halal food that can reach all groups. The alternative strategy that Dapur Warna can apply after knowing the position of its business sustainability is by doing promotions on Social Media related to the innovative menu and holding events or offering wedding packages but still implementing health protocols. Dapur Warna Restaurant is well known to the public, but this pandemic condition has made the Color Kitchen temporarily closed, the strategy that can be done during this new normal era is to increase promotions.
including some businesses that have stopped operating which eventually suppress economic growth. This research was kind of descriptive qualitative research. Data collecting by interview, observation and documentation techniques. Analysis conducted
by describe the business sustainability strategy of dapur warna in new normal era by SWOT analysis. Strategies that Dapur Warna have to take in this new normal era such as doing promotions on social media, holding events and still adhering to health protocols
by taking advantage of convenience and security location in the Dapur Warna and providing varied and halal food that can reach all groups. The alternative strategy that Dapur Warna can apply after knowing the position of its business sustainability is by doing promotions on Social Media related to the innovative menu and holding events or offering wedding packages but still implementing health protocols. Dapur Warna Restaurant is well known to the public, but this pandemic condition has made the Color Kitchen temporarily closed, the strategy that can be done during this new normal era is to increase promotions.
Creator
Ratih Safitri Sulistyowati, Qurrota Ayunina
Source
https://stieww.ac.id/news/prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Publisher
STIE Widya Wiwaha
Date
18 Desember 2021
Contributor
Sri Wahyuni
Rights
ISBN: 978-623-99100-0-6
Format
PDF
Language
Indonesian
Type
Text
Coverage
prosiding-seminar-nasional-dan-call-paper-tema-strategi-pemulihan-umkm-pasca-pandemi-covid-
Files
Citation
Ratih Safitri Sulistyowati, Qurrota Ayunina, “ANALISIS SWOT DALAM MENENTUKAN STRATEGI KEBERLANJUTAN USAHA DAPUR WARNA DI ERA NEW NORMAL,” Repository Horizon University Indonesia, accessed May 8, 2025, https://repository.horizon.ac.id/items/show/6644.