Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate reputation

Linking Corporate Social Responsibility (CSR) and Organizational Performance: the moderating effect of corporate reputation

Corporate Social Responsibility
Organizational Performance
Corporate Reputation

The study empirically investigates the relationship between corporate social responsibility (CSR) and organizational performance from the perspective of European multinational firms. Further, the study examines the effectiveness of corporate reputation as a moderator on CSR-organizational performance
linkages. Final data comprised 340 responses collected fromsenior executives/managers working in European multinational firms. A two-stage approach was used to analyze the association: stage 1 involved theoretical model construction using the strategic paradigm of literature; in stage 2, hierarchical regression analysis was performed to examine the relevant relationships. Results have shown that CSR, when exercised towards external stakeholders, influences organizational performance. Moreover, this influence has been found to vary between well-established, reputable firms and business firms with weaker reputations.

Kuldeep Singh, Madhvendra Misra

https://www.sciencedirect.com/journal/european-research-on-management-and-business-economics/vol/27/issue/1

Elsevier Espana, S.L.U

28 December 2020

Sri Wahyuni

ISSN: 2444-8834

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Jurnal Internasional European Research on Management and Business Economics 2021