ANALYSIS OF THE IMPACT OF THE COVID 19 VIRUS PANDEMIC ON THE FINANCIAL RATIO OF PT INDOFOOD SUKSES MAKMUR

ANALYSIS OF THE IMPACT OF THE COVID 19 VIRUS PANDEMIC ON THE FINANCIAL RATIO OF PT INDOFOOD SUKSES MAKMUR

Covid 19, Financial Ratio

This research aims to analyze the impact of the COVID-19 pandemic on the financial ratios of PT Indofood Sukses Makmur during the period of 2020-2022. The findings indicate fluctuations and significant declines in several financial ratios, such as Net Profit Margin, Gross Profit Margin, Return on Assets (ROA), and Return on Equity (ROE). These declines may be attributed to decreased revenue, increased operational costs, and changes in consumer behavior due to the pandemic. PT Indofood Sukses Makmur responded to these impacts by implementing strategies for operational efficiency, product diversification, and consumer behavior. Adjustments in marketing strategies. This study provides insights into the importance of company adaptation in facing crises and maintaining financial stability amidst uncertain circumstances.

Saktiana Rizki Endiramurti1*, Surya Wahyudi Putro2

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-12-11

PERI IRAWAN

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