INTERNAL FACTOR OF MSMEs IN THE POST-PANDEMIC COVID-19:
OBSTACLES OR DETERMINANTS FOR BUSINESS SUSTAINABILITY

INTERNAL FACTOR OF MSMEs IN THE POST-PANDEMIC COVID-19:
OBSTACLES OR DETERMINANTS FOR BUSINESS SUSTAINABILITY

entrepreneurship, access to capital, human resources, transparency, business networks

The purpose of this research is to show that these internal factors are obstacles or determinants of the sustainability of MSMEs post-pandemic Covid-19. The sampling technique in this research used stratified random sampling by classifying the number of MSMEs in 5 regions in Surabaya. The data collection technique uses survey via questionnaire with 200 respondents who are divided according to the proportion of the number of MSMEs in each region. Data analysis using SEM-PLS. The findings of this research show that capital, quality of human resources, business networks are determining factors in the sustainability of MSMEs with dominance in the capital factor, while transparency is a determining factor in the decline of MSMEs. The next findings show that the mentality of business actors is an obstacles factor in the sustainability of MSMEs.

Anis Lelimawarti1, Taudlikhul Afkar

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-09-25

PERI IRAWAN

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