STUDENTS' PERCEPTIONS AND MOTIVATIONS OF URBAN AGRIPRENEURSHIP INTERESTS

STUDENTS' PERCEPTIONS AND MOTIVATIONS OF URBAN AGRIPRENEURSHIP INTERESTS

Urban Agripreneurship; Collage Student’s Perception and Motivation; Interest

This study aims to: Analyze students' perceptions and motivations towards urban Agripreneurship interests. The population in the study is active students of the Agribusiness Study Program, Faculty of Agriculture, UPN "Veteran" Jawa Timur. The sample was selected using a multistage random sampling method with a total of 100 respondents including students in semester 6 and 8. This research uses the SEM-PLS method with the help of Smart-PLS software. The results of this study show: Students have a positive perception, high motivation, and high interest in urban Agripreneurship in the city of Surabaya. This shows that there is great potential for the development and strengthening of urban agripreneurship in the academic environment and the wider community. Agripreneurship has significant potential to drive economic development, transform the agricultural sector, and promote rural livelihoods.

Andika Kyo Putra1, Syarif Imam Hidayat2*, Pawana Nur Indah3

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

2024-06-08

PERI IRAWAN

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