ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN
IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF
MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)
Dublin Core
Title
ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN
IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF
MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)
IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF
MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)
Subject
Strategy, Business, AMDK, SWOT
Description
At this time, the business world is entering an era of globalization, where all parties
can freely enter any desired market, both domestically and abroad, without any
restrictions. Seeing these conditions, every business sector should be required to
know and follow climate developments or changes in every business activity. The
company must clearly determine the direction in which its business activities are
carried out and which parties are the targets of the movement of its business
activities or in other words, having determined the direction of its business activities,
the company must determine which parties are the targets of the sales of the products
offered by the company. Bottled Drinking Water (AMDK) as a newly growing
industry has been encouraged to increase national economic growth in the last year.
In terms of the number of companies operating in the AMDK sector, according to the
Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues
to increase. The increasingly rapid progress in AMDK has encouraged many
companies in this industry to expand their production and markets, as well as
encouraging the entry of new entrants. The situation that has developed in recent
years is increasing competition. The aim of this research is to find out the business
strategy for bottled drinking water to improve the economy of the Mambaul Ulum
Bata-bata Islamic Boarding School Cooperative. The type of research used in the
research is SWOT analysis. The sample used in this research was 30 respondents,
namely employees at the Aneka Usaha Bata-bata Islamic Boarding School
Cooperative (KOPPONTREN AUBA). Data collection techniques in this research
used interviews and observation. Based on the results of business strategy analysis
research conducted by KOPPONTREN AUBA to improve the economy of its Islamic
boarding schools, KOPPONTREN AUBA implements five business strategies,
namely the first SO (Strengths-Opportunities) strategy by expanding market share by
carrying out effective and efficient promotions, expanding cooperation with various
parties , the second is the ST (Strength - Threats) strategy by managing product
quality and carrying out product innovation, the third is the WO (Weakness-
Opportunities) strategy by increasing promotions both online and offline and
increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths)
strategy by how to increase the promotion of Labini AMDK to the community.
can freely enter any desired market, both domestically and abroad, without any
restrictions. Seeing these conditions, every business sector should be required to
know and follow climate developments or changes in every business activity. The
company must clearly determine the direction in which its business activities are
carried out and which parties are the targets of the movement of its business
activities or in other words, having determined the direction of its business activities,
the company must determine which parties are the targets of the sales of the products
offered by the company. Bottled Drinking Water (AMDK) as a newly growing
industry has been encouraged to increase national economic growth in the last year.
In terms of the number of companies operating in the AMDK sector, according to the
Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues
to increase. The increasingly rapid progress in AMDK has encouraged many
companies in this industry to expand their production and markets, as well as
encouraging the entry of new entrants. The situation that has developed in recent
years is increasing competition. The aim of this research is to find out the business
strategy for bottled drinking water to improve the economy of the Mambaul Ulum
Bata-bata Islamic Boarding School Cooperative. The type of research used in the
research is SWOT analysis. The sample used in this research was 30 respondents,
namely employees at the Aneka Usaha Bata-bata Islamic Boarding School
Cooperative (KOPPONTREN AUBA). Data collection techniques in this research
used interviews and observation. Based on the results of business strategy analysis
research conducted by KOPPONTREN AUBA to improve the economy of its Islamic
boarding schools, KOPPONTREN AUBA implements five business strategies,
namely the first SO (Strengths-Opportunities) strategy by expanding market share by
carrying out effective and efficient promotions, expanding cooperation with various
parties , the second is the ST (Strength - Threats) strategy by managing product
quality and carrying out product innovation, the third is the WO (Weakness-
Opportunities) strategy by increasing promotions both online and offline and
increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths)
strategy by how to increase the promotion of Labini AMDK to the community.
Creator
Linda Imroatus Zolehah1) Abdur Rohman2)
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Linda Imroatus Zolehah1) Abdur Rohman2), “ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN
IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF
MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN),” Repository Horizon University Indonesia, accessed June 7, 2025, https://repository.horizon.ac.id/items/show/6997.
IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF
MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN),” Repository Horizon University Indonesia, accessed June 7, 2025, https://repository.horizon.ac.id/items/show/6997.