Investigating the Effect of m-Commerce Application’s Functional and Non-Functional Attributes on Usability and Continuance Intention

Investigating the Effect of m-Commerce Application’s Functional and Non-Functional Attributes on Usability and Continuance Intention

continuance intention; functional attributes; m-commerce; non-functional attributes;usability

The development of mobile commerce (m-commerce) applications has indicated a shift in goals from ease-of-use to sustainable use in the future. This shift has prompted changes in the combination of attributes that constitutethe usability of m-commerce applications. This study developed an m-commerce usability model that combines functional and non-functional attributes. The research data wascollected using questionnaires distributed to users living in Jakarta and was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results demonstrate that efficiency, satisfaction, and effectiveness can explain the usability of m-commerce applications. This study provedthat three non-functional usability attributes–productivity, navigation, and memorability–have a positive effect on efficiency, while two functional attributes of usability –content and security–positively influence effectiveness. The study furtherprovedthat beside non-functional attributes, functional attributes also play an important role in increasing the user experience in them-commerce context and thereby contribute to improvingthe usability of m-commerce systems and the continuance intention. The overall results of the study can be used in developing strategies for m-commerce application developers to design applications that can satisfy users and help them complete their tasks correctly and efficiently

Hotma Antoni Hutahaean1,2*, Iman Sudirman1,3& Rajesri Govindaraju1

https://journals.itb.ac.id/index.php/jictra/article/view/22365/6661

Institut Teknologi bandung

2024

Fajar Bagus W

PDF

English

Text