THE EFFECT OF PRICE, VARIATION PRODUCT AND SERVICE QUALITY ON
BUYING DECISION AT MARKET PLACE SHOPEE
Dublin Core
Title
THE EFFECT OF PRICE, VARIATION PRODUCT AND SERVICE QUALITY ON
BUYING DECISION AT MARKET PLACE SHOPEE
BUYING DECISION AT MARKET PLACE SHOPEE
Subject
price, product variation, quality service, buying decision
Description
This research aims to determine the influence of price, product variety and service
quality on purchasing decisions at the Shopee market place at the As-Sya'roniyyah
Islamic boarding school. This research method uses a quantitative approach. The
population in this study was an unlimited number of students at the As-Sya'roniyyah
Islamic boarding school. The sampling technique used Purposive Sampling
Technique, with the criteria being that respondents had made purchases at the
Shopee market place, at least twice, were at least 15 years old, male or female. Data
collection techniques through distributing questionnaires to respondents who meet
the criteria. The data analysis method used is Multiple Linear Analysis with SPSS
(Statistical Product and Service Solution) version 25. This research proves that the
more and higher the product variety and service quality, the more purchasing
decisions will increase, while price is not able to increase purchasing decisions.
There are many more variables that influence purchasing decisions that were not
examined in this research. This research focuses on one object and the results of this
research cannot be generalized to other objects that are not the same. Improving
knowledge in making a strategy or decision in reaching potential consumers and
retaining consumers in purchasing products in this research object This research
focuses on the shopee market place object at the As-Sya'roniyyah Islamic boarding
school with the variables price, product variety and service quality which are the
variables that influence consumer purchasing decisions at that object.
quality on purchasing decisions at the Shopee market place at the As-Sya'roniyyah
Islamic boarding school. This research method uses a quantitative approach. The
population in this study was an unlimited number of students at the As-Sya'roniyyah
Islamic boarding school. The sampling technique used Purposive Sampling
Technique, with the criteria being that respondents had made purchases at the
Shopee market place, at least twice, were at least 15 years old, male or female. Data
collection techniques through distributing questionnaires to respondents who meet
the criteria. The data analysis method used is Multiple Linear Analysis with SPSS
(Statistical Product and Service Solution) version 25. This research proves that the
more and higher the product variety and service quality, the more purchasing
decisions will increase, while price is not able to increase purchasing decisions.
There are many more variables that influence purchasing decisions that were not
examined in this research. This research focuses on one object and the results of this
research cannot be generalized to other objects that are not the same. Improving
knowledge in making a strategy or decision in reaching potential consumers and
retaining consumers in purchasing products in this research object This research
focuses on the shopee market place object at the As-Sya'roniyyah Islamic boarding
school with the variables price, product variety and service quality which are the
variables that influence consumer purchasing decisions at that object.
Creator
Dwi Miftahudin, Sugiono, Rinnanik, Yolla Zelika Desastra, Buchori
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Citation
Dwi Miftahudin, Sugiono, Rinnanik, Yolla Zelika Desastra, Buchori, “THE EFFECT OF PRICE, VARIATION PRODUCT AND SERVICE QUALITY ON
BUYING DECISION AT MARKET PLACE SHOPEE,” Repository Horizon University Indonesia, accessed April 12, 2025, https://repository.horizon.ac.id/items/show/7149.
BUYING DECISION AT MARKET PLACE SHOPEE,” Repository Horizon University Indonesia, accessed April 12, 2025, https://repository.horizon.ac.id/items/show/7149.