ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE
STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO)

Dublin Core

Title

ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE
STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO)

Subject

Investment knowledge, investment motivation, technological developments, financial
literacy, investment interest

Description

This research aims to examine the influence of investment knowledge, investment
motivation, technological developments and financial literacy on investment
interest. This research uses a quantitative approach method. The data source used
in this research is primary data, using data collection techniques by distributing
questionnaires via the Google From link. The population in this study were active
FEB students at Muhammadiyah University Purwokerto who had opened stock
accounts at the Sharia Investment Gallery of the Indonesian Stock Exchange,
Faculty of Economics and Business, Muhammadiyah University Purwokerto
(GISBEI FEB UMP), totaling 3,104 students. The data analysis method in this
research uses SEM (Structural Equation Model) using the PLS (Partial Least
Square) analysis program version 3.0. In this study, all instruments were valid and
reliable. The research results show that investment knowledge has a positive and
insignificant effect on investment interest. Investment motivation has a positive and
significant effect on investment interest. Technological developments have a
positive and insignificant effect on investment interest. And financial literacy has a
positive and significant effect on investment interest.

Creator

Mega Aprillia Pratamasari, Ika Yustina Rahmawati , Wida Purwidianti, Alfato Yusnar K

Source

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

Date

2024

Contributor

PERI IRAWAN

Format

PDF

Language

ENGLISH

Type

TEXT

Files

Citation

Mega Aprillia Pratamasari, Ika Yustina Rahmawati , Wida Purwidianti, Alfato Yusnar K, “ANALYSIS OF FACTORS INFLUENCING GEN Z'S INTEREST IN INVESTING (CASE
STUDY OF FEB STUDENTS OF MUHAMMADIYAH UNIVERSITY PURWOKERTO),” Repository Horizon University Indonesia, accessed March 13, 2025, https://repository.horizon.ac.id/items/show/7185.