CUSTOMER SATISFACTION IN TERMS OF PRODUCT QUALITY, SERVICE,
BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI
Dublin Core
Title
CUSTOMER SATISFACTION IN TERMS OF PRODUCT QUALITY, SERVICE,
BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI
BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI
Subject
Product Quality, Service, Brand Image, Customer Satisfaction
Description
The purpose of this study was to determine the effect of product quality on The
Harvest Cake Slamet Riyadi customer satisfaction, the effect of service on The
Harvest Cake Slamet Riyadi customer satisfaction, and the effect of brand image
on The Harvest Cake Slamet Riyadi customer satisfaction. This study was carried
out at The Harvest Cake Slamet Riyadi. The quantitative descriptive research
design is used in this study. With 100 respondents, the population is unlimited.
The sampling technique uses accidental sampling. A questionnaire is used to
collect data. The statistical analysis technique utilized is the classical assumption
test, multiple linear regression test, t test, and test the coefficient of
determination. The findings revealed that partially product quality, service, and
brand image have an impact on consumer happiness at The Harvest Cake Slamet
Riyadi. The test results for the coefficient of determination obtained an Adjusted
R2 value of 0.483 or 48.3%, indicating that the variables of product quality,
service, and brand image influence The Harvest Cake Slamet Riyadi's customer
satisfaction, while the remaining 51.7% is influenced by other variables outside
of this study.
Harvest Cake Slamet Riyadi customer satisfaction, the effect of service on The
Harvest Cake Slamet Riyadi customer satisfaction, and the effect of brand image
on The Harvest Cake Slamet Riyadi customer satisfaction. This study was carried
out at The Harvest Cake Slamet Riyadi. The quantitative descriptive research
design is used in this study. With 100 respondents, the population is unlimited.
The sampling technique uses accidental sampling. A questionnaire is used to
collect data. The statistical analysis technique utilized is the classical assumption
test, multiple linear regression test, t test, and test the coefficient of
determination. The findings revealed that partially product quality, service, and
brand image have an impact on consumer happiness at The Harvest Cake Slamet
Riyadi. The test results for the coefficient of determination obtained an Adjusted
R2 value of 0.483 or 48.3%, indicating that the variables of product quality,
service, and brand image influence The Harvest Cake Slamet Riyadi's customer
satisfaction, while the remaining 51.7% is influenced by other variables outside
of this study.
Creator
Rahmadani Kelana Putri, Istiatin, Sri Hartono
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2023
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Citation
Rahmadani Kelana Putri, Istiatin, Sri Hartono, “CUSTOMER SATISFACTION IN TERMS OF PRODUCT QUALITY, SERVICE,
BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI,” Repository Horizon University Indonesia, accessed April 20, 2025, https://repository.horizon.ac.id/items/show/7605.
BRAND IMAGE THE HARVEST CAKE SLAMET RIYADI,” Repository Horizon University Indonesia, accessed April 20, 2025, https://repository.horizon.ac.id/items/show/7605.