WHAT FACTORS DO ONLINE SHOPPERS CARE ABOUT
WHEN PURCHASING?

Dublin Core

Title

WHAT FACTORS DO ONLINE SHOPPERS CARE ABOUT
WHEN PURCHASING?

Subject

Price, Product Quality, Shopee, Technology Developments

Description

Technology is advancing. The market stays up with technical advancements. Shopee is one of the most popular online vendors today. This study aims to identify the factors that impact online shoppers' purchase decisions in the Shopee application among consumers in Banjarmasin. The quantitative methodology was employed in the research, with primary data collected via online surveys. The study's findings show that product quality and pricing partially and simultaneously impact online shoppers' purchase decisions. The findings of this study suggest that online vendors improve the quality of their products and establish competitive rates to entice buyers to purchase.

Creator

Raudhah1), Zaki Mubarak2), Rahma Yuliani3)

Source

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

Date

2023

Contributor

peri irawan

Format

pdf

Language

english

Type

text

Files

Citation

Raudhah1), Zaki Mubarak2), Rahma Yuliani3), “WHAT FACTORS DO ONLINE SHOPPERS CARE ABOUT
WHEN PURCHASING?,” Repository Horizon University Indonesia, accessed April 19, 2025, https://repository.horizon.ac.id/items/show/7653.