THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)

Dublin Core

Title

THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)

Subject

Brand Image, Product Quality, Purchase Decision

Description

This research is about "The Influence of Brand Image and Product Quality on
Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-
District)". Researchers want to analyze and explain empirically the effect of brand
image and product quality on purchasing decisions (a case study on the adidas
brand in Siman PonorogoSUb-district). The type of research used in this study is
associative research, namely to determine the effect or also the relationship between
two or more variables. This study looks for the relationship, between the independent
variables Brand Image and Product Quality on the dependent variable purchasing
decisions. The research was conducted on the people of Siman District, Ponorogo
Regency who use Adidas products. In this study using data collection methods in the
form of a questionnaire. Questionnaire is a data collection technique that is done by
giving questions or written statements to respondents to answer them. The results of
this study indicate that the variables of brand image and product quality on
consumer purchasing decisions simultaneously on Adidas brand shoes at the Arjuna
Ponorogo Store are 54.4%. While the rest (100%-54.4% = 45.6%) is influenced by
other variables outside of this study.

Creator

La Ode Sugianto 1), Titin Eka Ardiana 2), Diana Pramudya Wardhani 3)

Source

https://jurnal.stie-aas.ac.id/index.php/IJEBAR

Date

2022

Contributor

peri irawan

Format

pdf

Language

english

Type

text

Files

Collection

Citation

La Ode Sugianto 1), Titin Eka Ardiana 2), Diana Pramudya Wardhani 3), “THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district),” Repository Horizon University Indonesia, accessed April 5, 2025, https://repository.horizon.ac.id/items/show/7743.