THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)
Dublin Core
Title
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district)
Subject
Brand Image, Product Quality, Purchase Decision
Description
This research is about "The Influence of Brand Image and Product Quality on
Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-
District)". Researchers want to analyze and explain empirically the effect of brand
image and product quality on purchasing decisions (a case study on the adidas
brand in Siman PonorogoSUb-district). The type of research used in this study is
associative research, namely to determine the effect or also the relationship between
two or more variables. This study looks for the relationship, between the independent
variables Brand Image and Product Quality on the dependent variable purchasing
decisions. The research was conducted on the people of Siman District, Ponorogo
Regency who use Adidas products. In this study using data collection methods in the
form of a questionnaire. Questionnaire is a data collection technique that is done by
giving questions or written statements to respondents to answer them. The results of
this study indicate that the variables of brand image and product quality on
consumer purchasing decisions simultaneously on Adidas brand shoes at the Arjuna
Ponorogo Store are 54.4%. While the rest (100%-54.4% = 45.6%) is influenced by
other variables outside of this study.
Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-
District)". Researchers want to analyze and explain empirically the effect of brand
image and product quality on purchasing decisions (a case study on the adidas
brand in Siman PonorogoSUb-district). The type of research used in this study is
associative research, namely to determine the effect or also the relationship between
two or more variables. This study looks for the relationship, between the independent
variables Brand Image and Product Quality on the dependent variable purchasing
decisions. The research was conducted on the people of Siman District, Ponorogo
Regency who use Adidas products. In this study using data collection methods in the
form of a questionnaire. Questionnaire is a data collection technique that is done by
giving questions or written statements to respondents to answer them. The results of
this study indicate that the variables of brand image and product quality on
consumer purchasing decisions simultaneously on Adidas brand shoes at the Arjuna
Ponorogo Store are 54.4%. While the rest (100%-54.4% = 45.6%) is influenced by
other variables outside of this study.
Creator
La Ode Sugianto 1), Titin Eka Ardiana 2), Diana Pramudya Wardhani 3)
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
La Ode Sugianto 1), Titin Eka Ardiana 2), Diana Pramudya Wardhani 3), “THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district),” Repository Horizon University Indonesia, accessed April 27, 2025, https://repository.horizon.ac.id/items/show/7743.
CONSUMER PURCHASE DECISIONS
(Case Study on the ADIDAS Brand in Siman Ponorogo Sub-district),” Repository Horizon University Indonesia, accessed April 27, 2025, https://repository.horizon.ac.id/items/show/7743.