THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA
Dublin Core
Title
THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA
Subject
E-commerce, Trust, Ease of Use, Risk Perception, Purchase Intention
Description
The purpose of this study is to examine the relationship between trust, ease of use, and risk perception on purchase intention at Tokopedia. This study employs quantitative methods, with purposive sampling as the sampling method. The participants in this study are Tokopedia users who reside in Denpasar City. The total number of samples used in the research was 85. According to this study's findings, trust has a positive and significant effect on purchase intention, as does ease of use, while risk perception has a negative and significant effect on purchase intention.
Creator
Tarizqa Putri Aurelia1) KS Widiantari2)
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Tarizqa Putri Aurelia1) KS Widiantari2), “THE INFLUENCE OF TRUST, EASE OF USE, AND RISK PERCEPTION ON PURCHASE INTENTION AT TOKOPEDIA,” Repository Horizon University Indonesia, accessed October 31, 2025, https://repository.horizon.ac.id/items/show/7858.