THE EFFECT OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE
ON CONSUMER SATISFACTION OF KAMPOENGAN DUCK
IN PANGKALPINANG CITY
Dublin Core
Title
THE EFFECT OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE
ON CONSUMER SATISFACTION OF KAMPOENGAN DUCK
IN PANGKALPINANG CITY
ON CONSUMER SATISFACTION OF KAMPOENGAN DUCK
IN PANGKALPINANG CITY
Subject
Product Quality, Price, Service Quality, Customer Satisfaction
Description
This study aims to determine the effect of product quality, price and service quality on
customer satisfaction either partially or simultaneously at Bebek Kampoengan. This is
a descriptive research with quantitative methods. Data was collected using
questionnaires and documentation. The population is consumers who visit and buy a
product at Bebek Kampoengan. a sample of 87 respondents who were selected using a
non-probability sampling technique with incidental sampling. The analysis technique
used is multiple linear regression. The results show that both partially and
simultaneously, product quality, price, and service quality affect customer
satisfaction. The most dominant influence is product quality on customer satisfaction.
customer satisfaction either partially or simultaneously at Bebek Kampoengan. This is
a descriptive research with quantitative methods. Data was collected using
questionnaires and documentation. The population is consumers who visit and buy a
product at Bebek Kampoengan. a sample of 87 respondents who were selected using a
non-probability sampling technique with incidental sampling. The analysis technique
used is multiple linear regression. The results show that both partially and
simultaneously, product quality, price, and service quality affect customer
satisfaction. The most dominant influence is product quality on customer satisfaction.
Creator
Hamdan, Muhammad Egar Zambi
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Hamdan, Muhammad Egar Zambi, “THE EFFECT OF PRODUCT QUALITY, PRICE, AND QUALITY OF SERVICE
ON CONSUMER SATISFACTION OF KAMPOENGAN DUCK
IN PANGKALPINANG CITY,” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7978.
ON CONSUMER SATISFACTION OF KAMPOENGAN DUCK
IN PANGKALPINANG CITY,” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7978.