THE EFFECT OF SERVICE QUALITY AND LOCATION ON CUSTOMER
SATISFACTION OF WARKOP PAPA PANGKALPINANG
Dublin Core
Title
THE EFFECT OF SERVICE QUALITY AND LOCATION ON CUSTOMER
SATISFACTION OF WARKOP PAPA PANGKALPINANG
SATISFACTION OF WARKOP PAPA PANGKALPINANG
Subject
Quality of service, location, customer satisfaction
Description
This study aims to determine the effect of service quality and location on customer
satisfaction at warkop Papa Pangkalpinang. This type of research is an explanatory
research with a quantitative approach and uses a survey method conducted on 100
customers of Pangkalpinang Warkop Papa. Sampling used nonprobability sampling
method with purposive sampling technique. Data processing is done by using several
linear regression analysis tools. Based on hypothesis testing, t test results show that
promotion and service quality have a significant simultaneous effect on customer
satisfaction..
satisfaction at warkop Papa Pangkalpinang. This type of research is an explanatory
research with a quantitative approach and uses a survey method conducted on 100
customers of Pangkalpinang Warkop Papa. Sampling used nonprobability sampling
method with purposive sampling technique. Data processing is done by using several
linear regression analysis tools. Based on hypothesis testing, t test results show that
promotion and service quality have a significant simultaneous effect on customer
satisfaction..
Creator
Syafrullah, M. Makrus
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Syafrullah, M. Makrus, “THE EFFECT OF SERVICE QUALITY AND LOCATION ON CUSTOMER
SATISFACTION OF WARKOP PAPA PANGKALPINANG,” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7979.
SATISFACTION OF WARKOP PAPA PANGKALPINANG,” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7979.