THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE
DECISION AT DAHARI STORE KOTA PANGKAL PINANG
(Case Study On Customers In The City Of Pangkal Pinang 2022)
Dublin Core
Title
THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE
DECISION AT DAHARI STORE KOTA PANGKAL PINANG
(Case Study On Customers In The City Of Pangkal Pinang 2022)
DECISION AT DAHARI STORE KOTA PANGKAL PINANG
(Case Study On Customers In The City Of Pangkal Pinang 2022)
Subject
Effect of Product Quality, Price, and Promotion on Purchase Decisions at Dahari
Stores, Pangkalpinang City.
Stores, Pangkalpinang City.
Description
purchasing decisions at Dahari Stores, Pangkalpinang City. This research is a
quantitative research, so the data collection that will be used in the research is done
by using a questionnaire that will be filled out directly by the respondent. This study
uses multiple linear regression analysis with the result that it is known that the
variables of product quality, price, promotion on purchasing decisions at Dahari
Stores, Pangkalpinang City. The results of the F test show that F_count is 39.011 >
F_table 2.70 with a significance level of 0.000 < 0.05. This shows that the
independent variables, namely product quality, price, and promotion together are
proven to have a significant influence on purchasing decisions. The t-test aims to
show how far the influence of one independent variable or independent variable (X)
individually in explaining the variation of the dependent variable or the dependent
variable (Y) is. The coefficient of determination (R Square) is 0.560, which means that
56% of the independent variables are able to explain the effect on the dependent
variabl
quantitative research, so the data collection that will be used in the research is done
by using a questionnaire that will be filled out directly by the respondent. This study
uses multiple linear regression analysis with the result that it is known that the
variables of product quality, price, promotion on purchasing decisions at Dahari
Stores, Pangkalpinang City. The results of the F test show that F_count is 39.011 >
F_table 2.70 with a significance level of 0.000 < 0.05. This shows that the
independent variables, namely product quality, price, and promotion together are
proven to have a significant influence on purchasing decisions. The t-test aims to
show how far the influence of one independent variable or independent variable (X)
individually in explaining the variation of the dependent variable or the dependent
variable (Y) is. The coefficient of determination (R Square) is 0.560, which means that
56% of the independent variables are able to explain the effect on the dependent
variabl
Creator
Adrian Radiansyah, Aditya Dwinanda
Source
https://jurnal.stie-aas.ac.id/index.php/IJEBAR
Date
2022
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Adrian Radiansyah, Aditya Dwinanda, “THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE
DECISION AT DAHARI STORE KOTA PANGKAL PINANG
(Case Study On Customers In The City Of Pangkal Pinang 2022),” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7980.
DECISION AT DAHARI STORE KOTA PANGKAL PINANG
(Case Study On Customers In The City Of Pangkal Pinang 2022),” Repository Horizon University Indonesia, accessed April 23, 2025, https://repository.horizon.ac.id/items/show/7980.