Correction by distraction: how high-tempo music enhances
medical experts’ debunking TikTok videos
Dublin Core
Title
Correction by distraction: how high-tempo music enhances
medical experts’ debunking TikTok videos
medical experts’ debunking TikTok videos
Subject
multimodal misinformation, COVID-19, TikTok, music, audiovisual features, LC4MP, psychological reactance.
Description
The spread of multimodal coronavirus disease 2019 (COVID-19) misinformation on social media poses considerable public health risks. Yet lim-
ited research has addressed the efficacy of citizen-contributed, multimodal debunking messages, especially the roles of audiovisual structural
features. In a between-subject online experiment, we assessed the impacts of misleading TikTok videos promoting the false claim that COVID-
19 vaccines cause infertility and compared the effectiveness of debunking videos from medical experts vs. laypeople. We independently varied
the presence of background music. Results showed that while misleading TikTok videos increased misperceptions, most debunking videos ef-
fectively countered such misinformation. Notably, compared with laypeople’s testimonial corrections, expert didactic videos benefited more
from incorporating high-tempo background music, primarily through the suppression of counterarguing rather than through enhanced encoding.
These findings underscore the importance to consider audiovisual structural features, such as background music, as well as the cognitive path-
way through distracted counterarguing, in future research on multimodal misinformation and correction.
ited research has addressed the efficacy of citizen-contributed, multimodal debunking messages, especially the roles of audiovisual structural
features. In a between-subject online experiment, we assessed the impacts of misleading TikTok videos promoting the false claim that COVID-
19 vaccines cause infertility and compared the effectiveness of debunking videos from medical experts vs. laypeople. We independently varied
the presence of background music. Results showed that while misleading TikTok videos increased misperceptions, most debunking videos ef-
fectively countered such misinformation. Notably, compared with laypeople’s testimonial corrections, expert didactic videos benefited more
from incorporating high-tempo background music, primarily through the suppression of counterarguing rather than through enhanced encoding.
These findings underscore the importance to consider audiovisual structural features, such as background music, as well as the cognitive path-
way through distracted counterarguing, in future research on multimodal misinformation and correction.
Creator
Mengyu Li1,†, Gaofei Li1,†, Sijia Yang
Source
https://doi.org/10.1093/jcmc/zmae007
Publisher
Oxford University Press on behalf of International Communication Association.
Date
June 3, 2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Mengyu Li1,†, Gaofei Li1,†, Sijia Yang, “Correction by distraction: how high-tempo music enhances
medical experts’ debunking TikTok videos,” Repository Horizon University Indonesia, accessed May 22, 2025, https://repository.horizon.ac.id/items/show/8784.
medical experts’ debunking TikTok videos,” Repository Horizon University Indonesia, accessed May 22, 2025, https://repository.horizon.ac.id/items/show/8784.