Tailoring generative AI chatbots for multiethnic
communities in disaster preparedness communication:
extending the CASA paradigm
Dublin Core
Title
Tailoring generative AI chatbots for multiethnic
communities in disaster preparedness communication:
extending the CASA paradigm
communities in disaster preparedness communication:
extending the CASA paradigm
Subject
generative AI, chatbots, disaster communication, multiethnic communities, humanness, cultural tailoring.
Description
This study is among the first to develop different prototypes of generative artificial intelligence (GenAI) chatbots powered by GPT-4 to communi-
cate hurricane preparedness information to diverse residents. Drawing from the Computers Are Social Actors paradigm and the literature on di-
saster vulnerability and cultural tailoring, we conducted a between-subjects experiment with 441 Black, Hispanic, and Caucasian residents of
Florida. Our results suggest that GenAI chatbots varying in tone formality and cultural tailoring significantly influence perceptions of their friendli-
ness and credibility, which, in turn, relate to hurricane preparedness outcomes. These results highlight the potential of using GenAI chatbots to
improve diverse communities’ disaster preparedness.
cate hurricane preparedness information to diverse residents. Drawing from the Computers Are Social Actors paradigm and the literature on di-
saster vulnerability and cultural tailoring, we conducted a between-subjects experiment with 441 Black, Hispanic, and Caucasian residents of
Florida. Our results suggest that GenAI chatbots varying in tone formality and cultural tailoring significantly influence perceptions of their friendli-
ness and credibility, which, in turn, relate to hurricane preparedness outcomes. These results highlight the potential of using GenAI chatbots to
improve diverse communities’ disaster preparedness.
Creator
Xinyan Zhao 1,�, Yuan Sun 2
, Wenlin Liu2
, Chau-Wai Wong3
, Wenlin Liu2
, Chau-Wai Wong3
Source
https://doi.org/10.1093/jcmc/zmae022
Date
November 18, 2024
Contributor
PERI IRAWAN
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Xinyan Zhao 1,�, Yuan Sun 2
, Wenlin Liu2
, Chau-Wai Wong3, “Tailoring generative AI chatbots for multiethnic
communities in disaster preparedness communication:
extending the CASA paradigm,” Repository Horizon University Indonesia, accessed May 22, 2025, https://repository.horizon.ac.id/items/show/8820.
communities in disaster preparedness communication:
extending the CASA paradigm,” Repository Horizon University Indonesia, accessed May 22, 2025, https://repository.horizon.ac.id/items/show/8820.