Effect of Textual Errors on The Evaluation of a Foreign Online Store
Dublin Core
Title
Effect of Textual Errors on The Evaluation of a Foreign Online Store
Subject
Cross-border electronic commerce; Consumer behavior; Trust; Ease of use; Ease of communication;
Description
We conducted an experimental study among Japanese consumers to investigate the impact of textual errors on the perception and evaluation of
an online store in a cross-border context. In particular, we proposed that the presence of textual errors would result in lower perceived ease of
use, ease of communication and trust in a foreign online store. The experiment considered two types of errors, related to the use of language
and to the completeness of translation. Four experimental conditions with different levels of textual errors were evaluated. We conducted a
survey in Japan, obtaining a total of 1919 responses which were analyzed using structural equation modeling. The results showed that the
presence of textual errors had a negative effect on all factors in the proposed model, compared to the absence of such errors. We discuss these
results and their implications for foreign online vendors.
an online store in a cross-border context. In particular, we proposed that the presence of textual errors would result in lower perceived ease of
use, ease of communication and trust in a foreign online store. The experiment considered two types of errors, related to the use of language
and to the completeness of translation. Four experimental conditions with different levels of textual errors were evaluated. We conducted a
survey in Japan, obtaining a total of 1919 responses which were analyzed using structural equation modeling. The results showed that the
presence of textual errors had a negative effect on all factors in the proposed model, compared to the absence of such errors. We discuss these
results and their implications for foreign online vendors.
Creator
Vanessa Bracamonte Lesma 1,*, Hitoshi Okada
Date
2020
Contributor
peri irawan
Format
pdf
Language
english
Type
text
Files
Collection
Citation
Vanessa Bracamonte Lesma 1,*, Hitoshi Okada, “Effect of Textual Errors on The Evaluation of a Foreign Online Store,” Repository Horizon University Indonesia, accessed June 6, 2025, https://repository.horizon.ac.id/items/show/9228.