Performative or authentic? How affordances signal
(in)authentic digital allyship
Dublin Core
Title
Performative or authentic? How affordances signal
(in)authentic digital allyship
(in)authentic digital allyship
Subject
authenticity, digital allyship, affordances, Instagram, social media, persistence, visibility
Description
This study examines the paradoxical relationship between prosocial content on social media and the self-promotional nature of many social media platforms. Specifically, our study examines how differences in two perceived affordances—persistence and visibility—affect how women
viewers evaluate the authenticity of men who post allyship messages on Instagram. Additionally, we examine how viewer perceptions of comment deletion and comment restriction impact source evaluations. Results indicate that greater perceived persistence and visibility led women
viewers to rate ostensible allies as more authentic and less self-interested. Moreover, comment deletion and restriction were found to partially
affect how viewers evaluated ally authenticity and motive, providing additional support to warranting theory. Implications for promoting prosocial messaging and digital allyship online are discussed
viewers evaluate the authenticity of men who post allyship messages on Instagram. Additionally, we examine how viewer perceptions of comment deletion and comment restriction impact source evaluations. Results indicate that greater perceived persistence and visibility led women
viewers to rate ostensible allies as more authentic and less self-interested. Moreover, comment deletion and restriction were found to partially
affect how viewers evaluated ally authenticity and motive, providing additional support to warranting theory. Implications for promoting prosocial messaging and digital allyship online are discussed
Creator
Kyla N. Brathwaite1,� and David C. DeAndrea2
Source
https://watermark02.silverchair.com/zmaf012.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAA1MwggNPBgkqhkiG9w0BBwagggNAMIIDPAIBADCCAzUGCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQMTKYGHWE5cm5bnH3ZAgEQgIIDBmnTZUxHLP6iSt9AysnhT9IVysFuPUoElGeul3AWsHWjUmLg8wFbnB015C8TzfHKt0oytmXBs0dsW9JgxRIP8_8xJkgPVRYTwzsduks98MBx6VqZK0Y8aIy8bO9eCxYkfw8tTIOs1ilarZ8Veaw45QaGnSmC83rP9JpP9zWgu71meOalOqExHDoZlN3Oag7VOlmNWPvIia9Col-Q0PWNS0Wds5utOh_QVxuIWgMlb7w7uQniQFIYiNMSCR6kVMXbdlJVzyKBgz5_HKMhJn_Byft_9kqFPojlmSweBq9eZXTXlaEk21gueUriQH67_hY6WjvjQDop2yscBr_ZY6xkgM7H1YdwpiwA8t6mutN5Ir_YaVCTGaj4rWGt2h5QPaXUG5g86gyxAd4TuyrX5j4N6lQZ_puzS5HhRUUjSoDpPccOT792JXaysaNFTN3MeQB-OcXGqFsxyXwfJQx_P2BTAdQCnbLXziL3HEjymAUBiMrD8EYZlo4T4hxYDZ9_GWVz7zym1BbwZz-8vMokFO5nCJvLEY50EevbWWFPvndsVganPvFc_Bqkw9MssT-okSSlRmD-AZ8ZDL2JgyvS9I0MgugT3UMIScBATbhez1uNigsWs6ooqNessRddGjGgOF7J7EcwyIgyTRWns_WItDaGWG3qV_ur3YYAfebiN-vhBWd60w3nVmio-31mkcU0_JTnmldyZF7oAyUzQJnckp0trBBWvj6gtuqNO6ugrFjFXGrV5Pf6caB4VW177PfBHxTZuaiclNZGR5vJVzSFgdl81wamn3c7fQGQ2fHTaIUbScKRXdjeeABMAIJT2fEOY9oO4w6UPagbnH4KkGj8iCoWO1jR6qDq1qgM4OpexoCXmerO747Ptp0wDGA40axVdOQwfbey3A-JlTnt-YUEWVFFziF6WCEE-e-jPr61vr1BMbprU2P0CzlJXr2TcOINEXKdrkIj1Xe3GbQHmIIAqpBsWU3YQo2gHzu34GCrhaINn1hpZxfxRmz0Nc17uhFzNOMh4MoWQgrv-w
Publisher
OXFORD ACADEMIC
Date
9 JUNE 2025
Contributor
FAJAR BAGUS W
Format
PDF
Language
ENGLISH
Type
TEXT
Files
Collection
Citation
Kyla N. Brathwaite1,� and David C. DeAndrea2, “Performative or authentic? How affordances signal
(in)authentic digital allyship,” Repository Horizon University Indonesia, accessed January 11, 2026, https://repository.horizon.ac.id/items/show/9811.
(in)authentic digital allyship,” Repository Horizon University Indonesia, accessed January 11, 2026, https://repository.horizon.ac.id/items/show/9811.