Browse Items (9465 total)

1872-Article Text-6773-2-10-20230808.pdf
The tax system serves as a means for the government to generate additional revenue necessary to fulfill its obligations. The objective of this study was to examine the impact of the Theory of Planned Behavior (TPB) …

14101-47312-1-PB.pdf
The surge in online shopping via e-commerce live streaming, particularly evident since the COVID-19 pandemic, has transformed consumer behavior. Data shows that a staggering 83.7% of Indonesians were engaged in this activity in 2022. This study aims…

zmab021.pdf
We propose a new way of imagining and measuring opinions emerging from social media. As people tend to connect with like-minded others and express opinions in response to current events on social media, social media public opinion is naturally…

Tags: ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon ,

zmad048.pdf
Social media mindsets are the core beliefs that orient individuals’ expectations, behaviors, attributions, and goals about social media’s role in
their lives. In four survey studies (N 1⁄4 2,179), we show people hold distinct mindsets about the…

6160-19412-1-PB.pdf
The existence of influencers' accounts on social media is utilized in public relations initiatives to position business products so that they can contribute to marketing performance. Therefore, this study aims to analyze the effect of using…

6631-24108-2-PB.pdf
This study aims to determine the implementation of social media marketing through social media Facebook and Instagram carried out by SMEs in the city of Surabaya. The sample in this study is SMEs actors who use social media to market their products…

zmab015.pdf
A recurring hypothesis in the literature is that “passive” social media use (browsing) leads to negative effects on well-being. This preregistered study investigated a rival hypothesis, which states
that the effects of browsing on well-being depend…

Tags: ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , ,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon ,

18583-Article Text-68489-2-10-20230804.pdf
The robot ‘Lometh’is an information-presenting robot that naturally interacts with people in a supermarket environment. In recent years,considerable effort has been devoted to the implementation of robotic interfaces to identify…

zmad045.pdf
Generative Artificial Intelligence (AI) models like DALLE 2 can interpret prompts and generate high-quality images that exhibit human creativity.
Though public enthusiasm is booming, systematic auditing of potential gender biases in AI-generated…

865-Article Text-1759-3-10-20220530.pdf
Malang, East Java Indonesia, is a tourist city with natural beauty and a large variety of food and beverage industries, including Coffee Shops. The purpose of this study was to evaluate the compliance of the internal control …
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