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Analisis Dampak Promosi dan Inovasi Menu Terhadap Kepuasan Pelanggan
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana promosi dan perubahan menu mempengaruhi kepuasan pelanggan The Kitchen di Hotel Horison Pekalongan. Sampel dipilih dari pelanggan berjumlah 100 secara acak sebagai responden. Dalam…
Memorable tourism experience of heritage-local food on tourist behavior: Mediating role of destination image and satisfaction
The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem…
Peranan Pinjaman Modal yang Diberikan oleh Bank Umum pada Perkembangan Usaha Mikro Kecil dan Menengah di Indonesia Selama Pandemi Covid-19
Awal tahun 2020 hingga saat ini, seluruh negara mengalami pandemi Covid-19 yang membuat perekonomian memasuki fase krisis, tidak terkecuali Indonesia. Pada awal mula pandemi
berlangsung, perekonomian Indonesia mengalami fase terendah setelah krisis…
berlangsung, perekonomian Indonesia mengalami fase terendah setelah krisis…
Will you purchase what I recommend? The role of interaction orientation, parasocial relation, and product involvement
In recent years, sales in online platforms have received huge attention from generation Z in Indonesia, along with live streaming business model which has undergone rapid development in recent years. Although the way live streaming with consumers has…
Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior
Cultural tourism, as a niche market in the service-intensive tourism industry, has distinctive characteristics, experiences, and different individual consequences. The primary objective of this study is to explore the underlying substantial dimension…
Does user-generated content trigger university graduates’ online purchase intention? Mediating role of brand image
Academic interest in understanding the impact of user-generated content (UGC) on consumer behavior in digital marketing has grown exponentially. However, we know little about the effect of UGC on customers’ online purchase intention from developing…
Describing the employer’s satisfaction on college of business education graduates employed in banking institutions
This study evaluates the employer’s satisfaction with the banking institutions in Pagadian City. Employers’ satisfaction will be based on how the graduates show their performance towards their jobs or tasks. Employers evaluate the skills of the…
Unraveling the complexity of the organic food market: Indonesian consumer perspective on price and product knowledge
In the past decade, the organic food industry has witnessed a tremendous surge in popularity as consumers increasingly perceive it as a healthier, more natural, and more environmentally friendly alternative to conventional foods. This trend has…
Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior
Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java,…