Browse Items (7 total)
- Collection: JAM Vol 34 No 3 Desember 2023
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THE IMPACT OF CUSTOMER ENGAGEMENT ON PURCHASE INTENTION: CUSTOMER VALUE CREATION AS AN INTERMEDIARY
This research aims to examine the influence of customer engagement on businesses' social media accounts on purchase intention, with social value, hedonic value, and co-creation value as mediating variables. The sampling technique employed purposive…
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK FAST FASHION DI INDONESIA
Fast fashion is a fashion product that is produced in a short period and at a low price, every season fast fashion can produce more than 1 fashion of clothing such as summer or winter clothes with various modes. Based on the Industry Ranking on…
PENGARUH PEMBIAYAAN MURABAHAH, IJARAH DAN MUSYARAKAH TERHADAP PROFITABILITAS PADA BANK UMUM SYARIAH
This study aims to determine the effect of murabahah financing, ijarah financing, and musyarakah financing on profitability at Indonesian Islamic Banks. This research is quantitative, using secondary data sources obtained from Indonesian Islamic…
PENGARUH CORPORATE GOVERNANCE, LEVERAGE, DAN KUALITAS AUDIT TERHADAP KINERJA KEUANGAN
The purpose of this study was to determine the effect of corporate governance, leverage, and audit quality on the financial performance of transportation companies in 2017-2021. This study uses return on equity (ROE) as the dependent variable.…
ANALISIS TINGKAT PENGGUNAAN KESADARAN MEREK APLIKASI TRANSPORTASI ONLINE TERHADAP KEPUASAN PELANGGAN GENERASI Z DI YOGYAKARTA
This study aims to examine the effect of usability and brand awareness on the selection of online transportation on customer satisfaction and test different factors of usage rate and brand awareness of online transportation as purchasing decisions…
PENGARUH EMPLOYER ATTRACTIVENESS DAN KOMPENSASI TERHADAP MINAT MELAMAR PEKERJAAN
Companies are currently competing to be superior so they can survive in an increasingly hypercompetitive market. High-quality human resources are an important factor that potentially supports companies to become superior. A recruitment process that…