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Destination recovery during COVID-19 in an emerging economy: Insights from Peru
The onslaught of the COVID-19 pandemic has had a critical impact on the travel and tourism sector. Tourist destinations in developing countries are even more susceptible to negative trends of this sort due to the importance of tourism in emerging…
THE IMPACT OF CUSTOMER ENGAGEMENT ON PURCHASE INTENTION: CUSTOMER VALUE CREATION AS AN INTERMEDIARY
This research aims to examine the influence of customer engagement on businesses' social media accounts on purchase intention, with social value, hedonic value, and co-creation value as mediating variables. The sampling technique employed purposive…
PENGARUH KETERLIBATAN PELANGGAN, SIKAP PEMBELIAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN APLIKASI SOCIOLLA TERHADAP NIAT BELI PRODUK SKINCARE MELALUI PEMASARAN VIRAL SEBAGAI VARIABEL INTERVENING
The viral marketing phenomenon occurred in cyberspace drives many changes in the marketing. In the past several years, there was a lot of viral news spreading in the society. In the skincare sector, industry attracts many fans through various ways,…