Browse Items (65 total)

This study aims to determine the effect of green marketing and viral marketing on purchasing decisions through consumer behavior as an intervening variable (case study on Nike shoes in Indonesia). The research methodology uses …

One of important role for the company is the perception of the community, especially investors in shaping the company's image through the value of firm. Companies that are able to manage resources efficiently will be more successful …

The purpose of this study is to determine the effect of capital, labor and technology on the performance of MSMEs with the application of digital accounting as a moderating variable. This study was conducted on 100 respondents of MSME…

This study explores the impact of service quality, relationship quality, and customer trust on customer happiness. As customer satisfaction evolves into a deeper need for happiness, businesses are compelled to focus on factors that foster long-term…

The spread of online gambling as a cyber crimehas become a major problem in Indonesia. This type of cyber crime has a huge influence on various levels of society, both from a social and economic perspective. This research aims …

The primary objective of this analysis is to examine the fluctuations in stock prices post dividend distribution, and to evaluate how dividends affect stock performance over a one-year period following their allocation. Statistical…

This study examines and analyzesvarious factors affecting tourist satisfaction and loyalty towards the agro-tourism destination in Tanah Karo. This study utilizes a quantitative research approach with a descriptive methodology to analyze the impact…

The objective of the present research wasto examine the effects of Knowledge Management on Sustainability Practices in the communication forum of the Tourism Village Development of Sleman regency. In this study, a quantitative approach with…

This study aims to analyze the influence of work-life balance and work environment on employee performance, with job satisfaction and organizational commitment as intervening variables. Data collection in this study was …

This study aims to analyze the impact of business process digitalization, work flexibility, and family support on employee performance, with work-life balance as an intervening variable at the Regional Office of the Directorate…