Browse Items (37 total)

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer…

This study looks into the impact of influencer credibility, attractiveness, and online customer reviews on Gen Z purchase intentions in Indonesia's beauty market, focusing on the collaboration between beauty influencer Tasya Farasya and local brand…

This study aims to analyze the influence of product placement, celebrity endorsement, and brand integration in Korean dramas on brand recognition using a brand image as a mediating variable. This research responds to the growing popularity of Korean…

This study uses asset tangibility as a mediating variable to examine the impact of liquidity, firm size, and profitability ratios on financial distress in Indonesian state-owned Container companies. The study runs from 2019 to 2023. The study applies…

This research explores the development of apartments, particularly focusing on Puncak Bukit Golf Apartments in Surabaya, a popular choice for millennials due to limited land availability and rising property prices. However, the apartment complex has…

This study aims to examine the effect of Terminal Value, Instrumental Value, and Green Brand Positioning on Green Purchase Intention with Green Attitude as a mediating variable. The research method used is descriptive quantitative with Partial Least…

The research aims to empirically examine the influence of working capital financing, investment and third party funds on Fintech Outstanding with Credit Growth Moderators in 2020-2023. Multiple Linear Regression Method with SPSS IBM 20 analysis tool.…

This study aims to analyze brand trust in the era of media convergence at the
tourism office of PT His Tour And Travel Bali. Research using qualitative
research methods is descriptive, because the interview technique. Data analysis
techniques…

Company value is the investor's perception of the company formed through stock
market indicators. High company value indicates that the company has good
performance and future prospects that can be trusted by investors. This study aims…

This study aims to analyse the influence of financial technology, financial literacy and financial inclusion in supporting the sustainability of MSMEs in the city of Semarang in the research period of 2024. In general, there are several factors that…