Browse Items (77 total)

Indonesia has been experiencing rapid economic growth over the past few years, driven by small and medium-sized enterprises (SMEs). However, with the advent of Industry 4.0 and the Internet of Things (IoT), SMEs must adopt and embrace new…

PT. Kebunsayur Surabaya promotes hydroponic vegetables and processed products on Instagram but has yet to achieve widespread reach. Popular posts based on monthly reports only get 29 likes; this figure is relatively low for a business account. This…

The advancement of a company or business is an exceptional achievement for any company or business. Selecting the right promotion and diversifying products during critical stages in the product cycle are crucial in deciding the future success or…

This study explores the association between proactive work behavior (PWB), which is a mediator between employee grit and work effectiveness. Sixty-three employees of the Secretariat General and Directorates within the Directorate General of…

The objective of this study is to examine the impact of E-trust and brand image on the association between E-Service Quality and sales promotion about Shopee Food consumer repurchase intention. The research methodology used is quantitative, with the…

This research delves into the online consumptive behaviour of Generation Z in Parangjoro Village, exploring it through the lens of Islamic economics. While Islamic teachings emphasize the importance of adhering to ethical consumption practices, the…

Investment is an important factor that influences a country's growth and economic development. We as the young generation have an important role to play in increasing the growth and economic development of our country in a better direction, one of…

Kampung Susu Dinasty (KSD) Agrotourism hasn’t managed their management optimally. This condition has an impact on agrotourism that has a hard time to developing. This management isn’t free of a risk and the possibility of a risk that’s influenced by…

The Industrial Revolution 4.0 era has changed the landscape of the world of
manufacturing and technology with the integration of digital technology, automation
and sophisticated data communications. The fashion industry in Indonesia is also…

This study aims to examine the influence of personality traits and self-congruence on
the level of customer satisfaction and loyalty in coffee shops in West Jakarta. Coffee
shops provide an interesting context for understanding how personality…