Browse Items (4 total)

zmaf018.pdf
While the spread of toxicity on social media has received ample attention, studies offer conflicting expectations and mixed evidence about its
contagious nature. This study advances understanding of how toxicity becomes contagious by distinguishing…

zmaf021.pdf
Personalized marketing driven by AI-powered algorithms on social media has introduced significant privacy challenges, prompting users to
adopt various privacy management strategies. This study employs latent profile analysis (LPA) to identify…

zmaf019.pdf
Mobile and social media are often identified as a means of enhancing social connection for those who wish to connect. In line with research on
relational maintenance and the communicate bond belong theory, a need for connection can drive individuals…

zmaf020.pdf
For those with marginalized identities, social media may offer opportunities for identity exploration and affirmation but may also pose challenges
of context collapse, wherein the presence of multiple audiences makes identity-related posting awkward…
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