Browse Items (9142 total)

document (3).pdf
Objective: This study aims to examine the effectiveness of positive electronic word of mouth (e-WOM) in influencing the purchase intention of the cosmetic retailer and the role of review helpfulness, customers' trust in e-WOM, and the role of brand…

document (4).pdf
Objective: This research provides an integrative and comprehensive review of 158 articles on employee voice behavior over 53 years (1970–2023) using the Systematic Literature Review (SLR) research method. The aim is to provide information about the…

document (4).pdf
Objective: This research aims to assess attractiveness, identify national competitiveness drivers, and critical success factors of Indonesia's cosmetics industry as Indonesia has an enormous growing market for cosmetics, but the revenue growth has…

document (8).pdf
Objective: The main objective of this study is to analyze the importance of intellectual abilities in increasing the role of competence and strengthening the performance of lecturers in the management study program at private universities in…

document (1).pdf
Objective: Security, privacy, perceived value, and trust are essential elements in reusing intention in an e-commerce application. The lower the security, privacy, perceived value, and trust of a consumer will reduce the reuse intention of an…

document (6).pdf
Objective: This research investigates the impact of high-performance human resource practices (HPHRPs) on employees’ innovative behavior (EIB) both directly and through the mediating effects of work engagement (WE) and psychological capital (PsyCap)…

document (8).pdf
Objective: The purpose of this study is to investigate the impact of Environmental, Social, and Governance (ESG) performance on capital structure, using good corporate governance (GCG) as a moderating variable.
Design/Methods/Approach: The sample…

document (7).pdf
Objective: This study aims to explore the intricacies of online consumer behavior in Yemen and build a model to drive online shopping adoption by investigating the relationships among various factors - including social media engagement, awareness,…

document (13).pdf
Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and trust.
Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique. The…

document (7).pdf
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention. Therefore, this…
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