Browse Items (9344 total)

The level of the company's ability to produce a product from the performance quality index is one of the performance indicators. The performance quality index shows a decrease in employee performance, where performance appraisal in a company shows…

The development of technology, especially the internet, has changed the lifestyle and human behavior, one of which is shopping style. This study aims to determine the effect of Celebrity Endorsement towards Purchasing Intention with Brand Perception…

Social media offers many opportunities for online marketing strategies that harness the power of society, especially when they are combined with traditional approaches such as celebrity endorsements. The reach, frequency, and speed of communication…

The purpose of present research was to investigate the Effect of Location, Promotion, and Sociality on the Buying Decision of Mutiara City Housing in Banjarbendo Village, Sidoarjo Regency, either partially or simultaneously. This study uses a…

This study aims to analyze the Effect of Business Strategy and Environmental Uncertainty on Tax Avoidance in companies listed on the Indonesia Stock Exchange for the period 2018-2020. The dependent variable used is Tax Avoidance, the independent…

Objective: This study aims to examine the effect of brand positioning, brand image, and perceived price on the repurchase intention of low-cost carrier consumers.
Design/Methods/Approach: This study uses a purposive sampling technique to obtain a…

This study aims to analyze the effect of brand image, service quality and location on
purchasing decisions at other coffee shops (a case study on consumers in
Pangkalpinang City). The type of research used is explanatory research with…

The purpose of this study was to examine and analyze the effect of brand image and
product quality on repurchase intention mediated by consumer satisfaction at Uniqlo
in the city of Solo. The data/sample collection method used a questionnaire, with…

This research is about "The Influence of Brand Image and Product Quality on
Purchase Decisions (Case Study on the Adidas Brand in Siman Ponorogo Sub-
District)". Researchers want to analyze and explain empirically the effect of brand
image and…

This research aims to determine the effect of brand image and price on customer loyalty through customer satisfaction with Haiyum Coffee as the object of research. The variables used in this study are brand image and price as independent variables,…