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Reputation, return and risk: A new approach
Corporate reputation has deserved attention in recent years from firms and researchers given its impact on creating a competitive advantage and on keeping a sustained superior performance. However, the impact of corporate reputation on risk, in…
The effect of corporate bankruptcy reorganization on consumer behaviour
The objective of this study is to compare the effects of a company’s perceived levels of trust, reputation, risk perception, and quality, on consumers’ purchasing intention in two contexts. The first context posits a company in stable financial…