This research investigates how multiple strategic orientations and strategic flexibility collectively influence firm product innovation. A chain multiple mediation model with moderation is constructed that links two types of strategic orientation…
Tags:Multiple strategic orientations,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Product innovation,Repository, Repository Horizon University Indonesia, Repository Universitas Horizon Indonesia, Horizon.ac.id, Horizon University Indonesia, Universitas Horizon Indonesia, HorizonU, Repo Horizon , Strategic flexibility